Easter shopping boosts Dillard's same store sales by 6 percent .LITTLE ROCK - Dillard's Inc. announced Thursday that sales increased by 6 percent in comparable stores for the five weeks that ended April 7, while total sales increased 8 percent for the same period.
Because the Easter holiday occurred two weeks earlier this year, holiday shopping activity occurred entirely in the fiscal month of March this year, compared to most of last year's shopping occurring in April, Dillard's said.
March sales were $679.6 million compared to sales of $631.9 million in the comparable period a year ago that ended April 1, 2006, the company said.
Sales of juniors' and children's apparel "significantly exceeded" the company's average sales performance for the period, while sales of home and other merchandise were "significantly below trend," the company reported.
Total sales during the past nine weeks were unchanged compared to the comparable period last year, while same store sales for the nine-week period fell 1 percent, Dillard's reported.
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